By Skip La Cour
Six-Time National Bodybuilding Champion
Success and Leadership Coach

The cornerstone to any effective training strategy is the amount of intensity that’s put into it. Whatever training routine or philosophy you decide to use, you must train with intensity. Without enough intensity, your training efforts will produce results that are mediocre at best.

But what exactly does that mean? You read about intensity in the bodybuilding and fitness magazines all the time. Your buddies in the gym often talk about it as well. But exactly what is the definition of intensity? 

Intensity in training can be described as giving 100 percent of your mind, body, and soul to every repetition, every set, every exercise, and every workout. Intensity means pounding the weights so hard that every set throughout your entire workout ends in absolute failure. In other words, you have absolutely nothing left in reserve when the set is completed. Intensity is just as much a mental feat as it is a physical one.

Intensity can also be defined as consistently striving for a higher level of excellence with every exercise, set, and rep you perform—regardless of what you've achieved in the past. You constantly strive to raise your standards for what you expect of yourself during every session. Intensity is never being satisfied with your current level of performance or development because, deep inside your soul, you know that you're capable of at least one more repetition, five more pounds, or a slight improvement in your form or execution. 

When you train with this type of passion, zeal, and enthusiasm, constant improvement in your physique is inevitable. If you train with intensity, there’s no question that you’ll be more productive in your bodybuilding efforts than those people who do not. The higher your training intensity level becomes, the better you’ll be at initiating the muscle-building process.

Train Hard. Think BIG. You are a Mass Machine Warrior!

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